By: Dr. Mark Paschen
This is the seventh in a series of articles outlining How to Run a Successful Orthodontic Practice. In the previous six articles, I emphasized the importance of the receptionist, hygienist, treatment coordinator, and the orthodontic team, plus I presented some simple and cost-effective internal marketing tips and how to communicate more effectively with your team and patients. (1) In this article, I will discuss the importance of social media and give some external marketing tips. I covered internal marketing, and I touched on the use of Facebook in my fourth article, but I want to delve a bit more into how to use social media effectively and what steps you need to take to implement a social media presence in your office. Using social media is no longer an “add-on” or “afterthought.” (2) It had been the wave of the future, but the future is now. Any of you who currently do not have a Facebook page should pay particular attention to this article.