By: Dr. Mark Paschen
This is the fifth in a series of articles outlining How to Run a Successful Orthodontic Practice. In the previous four articles, I emphasized the importance of the receptionist, hygienist, and treatment coordinator, plus I presented some simple and cost-effective internal marketing tips. In this edition, I will discuss the importance of the orthodontic team, how to get your team to work to its fullest potential, and how to be an effective leader. Once you succeed in accomplishing these three things, you will have more fun at work which will translate into a more productive practice.